K&J co.
I wanted to create a branded logo for my wedding because I knew I did not want anything that would be t overtly “wedding design” themed. I also knew that I wanted to create wedding favors that would be able to live on past our wedding day.
When deciding on a name, I had thought about all our friends and family, and how when we bring everyone together, it becomes a sort-of, collective or “company”. So, in the simple nature of using both of our names, Kelly and Jason, and shortening that to just our initials, combined with “Co.”, we got ourselves a name! Viola!
When I started concepting the design, I knew I wanted this “old restaurant/service industry, 70’s corporate logo” feel to it. Something that felt like it had been around while, or just gave that nostalgic feel as if you’ve seen it on old stationary, like a letterhead or old receipt.
I also really love logos where there is an animal involved. Specifically when they’re anthropomorphized in a role like a maître d', server or bartender.
MOODBOARD
First Drafts
Incorporating an animal made so much sense for us, and our cats Birdie and Buster were a no-brainer, and became a huge part of this concept. Ultimately, after too many rounds of concept revisions and too much time spent re-directing the concept to try make it work, Buster’s likeness didn’t make the cut for the finalized logo (I have strong feelings about this btw!)
But! In the end, Birdie is featured, looking distinguished in a black tie and apron, serving up drinks!
Finalized logos
Waterbottle
A custom printed re-useable water bottle was high on my list of things I wanted to make for wedding favors. I chose to use Kinto’s water bottles because they look great, are well made, and had some nice color options, and its not a Nalgine! The medium sage-y green color was the one I chose, and for the screen printed art, I picked a Pantone color that I felt was a good match for a slightly darker tone-on-tone look.
Chocolate bar, Matches, and postcard
I also had a great time designing chocolate bars (the design has a slight nod to Sees Candies 🤫), matchbooks, treat hang tags and a postcard for the wedding day that was attached to the favor bags that greeted guests and instructed them to use the photobooth in the chapel.
